News on the Wane?
A writer commented of a world without newspaper. Yes that is correct, the parcel of ads in the morning ,that tabloid, the broadsheet and newsvendor and deliverymen could be extinct?
In the US, the kindle has already became widespread, allowing novels and books to be read. No more chunky paper, now digital and electronics scroll books.
Thursday ,Friday and Sunday News
It was reported that in the US, the Detroit Free Press only delivers on Thursday,Friday and Sunday. It means as one wag put it ,to die on a Monday and Tuesday, would mean the whole Detroit would not come to the wake because only on the News day, the obituary would be publish.
Yet another bite the dust
Another News, the Seattle Post-Intelligencer will post it own obituary if no buyer turns up soon. In UK, the Tabloid without the Sun girls, or the latest coup or daliance would soon find itself a has been.
Free News if you are 18
It has been reported that French President Sarkozy proposes a huge Euro bailout and free subscriptions for the new young voters. What else is coming to the world of the newspaper , in the world of wifi,tweeters and email.
Over coffee and newspaper, which one will become extinct is easy to decide, as I started the day with a black. If only news could be gulped down just like coffee. It was reported that in tiny Singapore, a readership of 3 millions subcriber based in four language, of 4 millions residents show a healthy apetite for the news or newspaper.
Declining Margins in Ads
The local news have faced declining advertisements in recession hit industries, much as the rest of the world. No business means no adverts. The daily ads are always used by wide ranging organisations for their announcements and it cost much less. However if moved to the cheapest, which is internet and email based, revenues could be lost due to the inability to collects fees or tax them.
Blogshops the new Commerce
Already blogshops are a handy way to shop for the young, and their preference in the face of the traditional news media has alarmed news moghul. How do you stop viral marketing or pop up or html pages ?There would be too many and too varied to control. As the inventors of the Internet has planned it, it is an free for all out there. New rules will be set to rein in advertising and entreprenuers in the net, ever since most agency govermental or otherwise ignored or did not jump onto the internet highway. The news giving is now in the hands of all to report . However the truthfullnes and correctness of the news will be taken with a pinch of salt. When one enters the internet world, not all are true, not all false . All are only for reading purposes only, as they said it ,for entertainment only.
All news are born free and truthfull
All news are born free and unfettered, until self interest show up. Which is true or not is the crux of the problems. It was reported that without the ads and the readership, companies will be badly affected. The truthfullnes of the News still retains loyal followers, there will be uproar if the news and the facts does not gell.
While the news at nine took longer to reach the passive watcher, the active new searcher can troll for the lastest news or incidents, and only confirm the facts by watching the late official new.
Thus in the end, the trustworthiness of the newscast versus the sensational blogs or twitters reported by many sources becomes the ultimate battle ground. Who can say the truth, truthfully and quickly,wins. And also free and freed from all obligations and interests.
As one of the founding father of USA Thomas Jefferson said hundreds of years back, between a newless goverment or governless news, he would prefers news for news are more enduring than governments.
Micro-Payment
Thus the owner of newspaper and magazine had thought of different mode to sustain readership.
Among them foundations with deep pockets, and micro-payments of cents daily. It added that readers,advertisers and government itself needs a robust press and the morning newspaper with the coffee should remain the fixture in all home all over the world. For withers the world without the Newspaper to support it.
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Monday, March 16, 2009
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